PEAK PRO LAUNCH
BTS | LA PRODUCTION
This project was a scrappy collaborative effort between GMUNK and Puffco to create the main launch video assets. The objective was to create an entirely new visual aesthetic for the Peak Pro that not only showcased the amazing product but also elevated the user experience (no pun intended). Oh, and we had to do this during a lockdown.
Production began at the height of quarantine, challenging the creative duo of GMUNK and Peter Clark to get extremely crafty within a confined production space (aka bedroom) and with limited resources. The end result speaks volumes about creatives’ abilities to innovate and adapt to mounting challenges, including pandemics.
On Puffco’s side, we had our own challenge of coordinating and (safely) producing the lifestyle content here in LA to compliment and build upon the beautiful product and atmospheric work that GMUNK and Peter were creating up in the Bay.
Directors: GMUNK, Peter Clark, Phillip Gadrow
Creative Director: Phillip Gadrow
DPs: Peter Clark, David Okolo
Producer: Mo Carpio
