PHILLIP GADROW

PEAK PRO | TEASER 2

The act of embracing new technology is often like stepping into a new world. Some things are familiar, while other things may feel completely alien. Being drawn to this mysterious beacon, our user steps closer toward the next evolution in consumption: the Peak Pro.

Concept: Phillip Gadrow, Kirk Summers

Director: Phillip Gadrow

DP (exterior) | Gabe Bienczycki

DP (interior) | David Okolo

Producer | Mo Carpio

Editor | Gabe Bienczycki

This project was a scrappy collaborative effort between GMUNK and Puffco to create the main launch video assets. The objective was to create an entirely new visual aesthetic for the Peak Pro that not only showcased the amazing product but also elevated the user experience (no pun intended). Oh, and we had to do this during a lockdown.

Production began at the height of quarantine, challenging the creative duo of GMUNK and Peter Clark to get extremely crafty within a confined production space (aka bedroom) and with limited resources. The end result speaks volumes about creatives’ abilities to innovate and adapt to mounting challenges, including pandemics.

On Puffco’s side, we had our own challenge of coordinating and (safely) producing the lifestyle content here in LA to compliment and build upon the beautiful product and atmospheric work that GMUNK and Peter were creating up in the Bay. 

Directors: GMUNK, Peter Clark, Phillip Gadrow

Creative Director: Phillip Gadrow

DPs: Peter Clark, David Okolo

Producer: Mo Carpio

Peak Pro | Teaser 1

As with many brands, Puffco receives a lot of (often unsolicited) community feedback as to what consumers want from their products and when they want them. I thought it would be a fun teaser to hint at the idea that ‘we’ have been listening and watching the entire time, leading to the newly designed Peak Pro. The end result is a Matrix-esque cryptic tease using actual comments from the Puffco community.

Concept / Creative Direction | Phillip Gadrow

Motion Graphics | Glare LA

Producer | Mo Carpio